The Allard Motor Company was an English car manufacturer founded in 1936 by Sydney Allard.
The first Allard cars were built specifically to compete in Trials events - timed events somewhat like rallies but through much worse terrain, almost impassable by wheeled vehicle. The first Allard mounted a Ford flathead V8 in a body mostly sourced from a Bugatti racing car, and used the American engine's high torque to great effect in this slow-speed competition.
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