The Bond Bug was a small British two seat, three wheeled sports car of the 1970s. Following the purchase of the Bond Motor Company, Reliant commissioned Tom Karen of Ogle Design to design a fun car. It was a wedge-shaped microcar, with a lift-up canopy and side screens instead of conventional doors. The Bond Bug was based on the Reliant Regal chassis and running gear. The original concept was explored by chopping down a production Regal vehicle. This prototype could be seen, abandoned, in the yard at Tamworth, for many years later.
The engine was the front mounted 700 cc Reliant light-alloy four cylinder unit which protruded into the passenger cabin. At launch 29 bhp was claimed for the less expensive 700 and 700E models. The more up-market 700ES incorporated a redesigned cylinder head which permitted the compression ratio to be increased from 7.35:1 to a slightly less modest 8.4:1. This provided a power increase to 31 bhp as well as improved torque for the then range topping 700ES.
The Bond Bug 700ES also offered more supportive seats as well as more padding over the engine cowl, twin mudflaps, an ashtray, a rubber front bumper and a spare wheel.
The car enjoyed an upbeat launch at which Reliant's Ray Wiggin stated:
"The fact it has three wheels is quite incidental. It's a new form of transport. So now, in fact, we think it's going to appeal to a much wider section of the market than we originally envisaged."
The Bug was available in a bright orange tangerine colour although six white Bugs were produced for a Rothmans cigarette promotion, one of which was also used in an advertisement for Cape fruit. Its fame was helped along by a distinctive Corgi Toys die-cast toy car. Although it had a fairly short production run (1970–1974), it has a fanatical following today, is much sought after by collectors, and has an active and enthusiastic club.
In contrast to the stereotypical image of three-wheeled Reliants as being ridiculously slow, the Bond Bug was capable of some 78 mph (126 km/h). This compared favourably with a number of four wheeled sports cars of the same era. The car was, however, not cheap. At £629 it cost more than a basic 850 cc Mini which was at the time £620. Throughout the new millennium the car has enjoyed an increased following through publicity with appearances from stars such as Robbie Williams in the Millenium promo and the infamous 118 guys.
